Paula Williams Madison is CEO of Madison Media Management LLC, a LA-based global media consultancy. In 2011, Madison retired from NBCUniversal, where she had been EVP of
Diversity as well as a Vice President of GE, then the parent company of NBCU. During her 22 years with NBCU, she held a number of successful 
leadership roles, including President and GM of NBC4 Los Angeles, Los Angeles 
Regional General Manager for NBCU’s Telemundo TV stations and VP and News 
Director of NBC4 New York. 
Her career as a journalist led to a 1996 Peabody Award for Ti-Hua Chang's NBC4 investigation, A License to Kill. Madison’s continued dedication to quality journalism helped NBC4 Los Angeles 
earn numerous Emmy, Golden Mike and Regional Edward R. Murrow Awards. 
Madison is the executive producer and subject of Finding Samuel Lowe: From Harlem to
China, a compelling documentary that chronicles her journey to her maternal grandfather’s 
homeland in China and the reconnection of her family with his 300 descendants. HarperCollins 
published a memoir on the journey, Finding Samuel Lowe China, Jamaica, Harlem in April 
2015. 
She is a highly sought after public speaker, particularly on the topics of corporate diversity,