Laila Alawa is the Founder and CEO of The Tempest, the tech & media company changing the global narrative of diverse millennial women. Previously, Laila worked with the White House and Congress. She worked as a research specialist at Princeton University, examining socio-cognitive processing within community identity and belonging. As an undergraduate at Wellesley College, Laila researched stereotype threat for women in sciences and consumer behaviorism, and was published in Psychology of Women Quarterly. The New York Times called her a disruptive force in media.