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Thursday, July 27 • 4:00pm - 5:30pm
The NBA: A Pioneer in Asian Appeal

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Presented by AAJA Sports Task Force

The NBA’s popularity is sky rocketing, especially amongst Asians both abroad and in the U.S., who are among the biggest fans of stars like Kobe, Yao Ming, and Steph Curry. Hear from some of the most successful Asians in basketball and how they’re helping the NBA continue to be a pioneer and leader among pro sports through its commitment to diversity, willingness to address social issues and vision to make the game global. Also hear about the league's plans to find and develop the next Yao Ming or Jeremy Lin and why the NBA’s massive appeal to Asians should only continue to grow.

avatar for Cassidy Hubbarth

Cassidy Hubbarth

ESPN, Host/Reporter
I am a sports broadcaster who has been with ESPN since 2010. I am currently a NBA sideline reporter, a college football studio anchor and one of the hosts of The Battle of the Network Stars on ABC.

avatar for Rich Cho

Rich Cho

General Manager, Charlotte Hornets
Rich Cho is in his fifth season as General Manager after joining the Charlotte Hornets franchise on June 14, 2011. The organization’s lead basketball operations executive, Cho manages and oversees all player personnel matters, including professional and collegiate scouting, draft... Read More →
avatar for Diane Gotua

Diane Gotua

National Basketball Association, Vice President - Global Business Operations
Diane focuses on the development and expansion of the NBA’s strategic initiatives in international markets. She also manages the NBA’s partnership with USA Basketball. Prior to the NBA, Diane worked at Barclays and Lehman Brothers' investment banking groups. Diane resides... Read More →
avatar for Eddie Huang

Eddie Huang

Chef/Author/TV Personality
Eddie Huang is a chef, writer, TV host, producer, fashion designer, speaker, and social advocate based in New York City and Los Angeles whose work is recognized for bridging food with music, culture, comedy, politics and metropolitan life. He is widely known as the chef and owner... Read More →
avatar for Natalie Nakase

Natalie Nakase

Assistant Video Coordinator, LA Clippers
Natalie Nakase currently sits amongst the Clippers coaching staff as an assistant video coordinator. This comes after a playing career in which Natalie was a three-year starter at point guard for UCLA, where she was honorable mention All Pac-10. That was followed by a stint as the... Read More →


Thursday July 27, 2017 4:00pm - 5:30pm EDT
Commonwealth Hall A2