Presented by AAJA Sports Task Force
The NBA’s popularity is sky rocketing, especially amongst Asians both abroad and in the U.S., who are among the biggest fans of stars like Kobe, Yao Ming, and Steph Curry. Hear from some of the most successful Asians in basketball and how they’re helping the NBA continue to be a pioneer and leader among pro sports through its commitment to diversity, willingness to address social issues and vision to make the game global. Also hear about the league's plans to find and develop the next Yao Ming or Jeremy Lin and why the NBA’s massive appeal to Asians should only continue to grow.
